Drop that packet of chips – reach for the crackers instead, right? Not so fast – weight for weight, some crackers have more saturated fat and sodium than a packet of chips and that’s before you add any toppings.

Each year Kiwis spend more than $146 million on crackers and rice crackers in supermarkets alone. But which should you choose?

Health star ratings

We looked at 90 packets of crackers and were able to calculate health star ratings for 75 of them. We found nearly a third only got a rating of 2 stars or less. Dietitian Gemma Dunkley says these products, which tend to have higher levels of saturated fat and sodium, and lower levels of fibre, should only be eaten as occasional treats (no more than once a week).

New Zealand Nutrition Foundation CEO Sue Pollard recommends the health star rating system as an easy way to compare similar products.

“The wide range in the cracker ratings means consumers can choose healthier options. However, we hope more companies will soon use the ratings on their products, rather than consumers having to rely on the nutrition information panel,” Ms Pollard said.

Just one of the crackers in our survey – Arnott’s Vita-Weat Lunch Slices Mixed Grain & Toasted Sesame – had a voluntary health star rating.

The health star rating calculator and our survey compared crackers per 100g, even though you typically won’t eat that much in one go. Manufacturers decide their own serving sizes so they differ between types of crackers and brands. For example, Arnott’s Cruskits Rye states one serving is 12g, or two crackers, and Peckish Rice Crackers has a serving size of 20g or five crackers.

What we found

One cracker in our survey got a rating of 5 stars. Become a paying Consumer member or log in to find out more.


Cracker packets are splashed with claims that make them seem like a healthy snack but should you believe the hype?

Baked not fried

We found this claim on lots of crackers and it sounds good – we all know fried means fat. But don’t be tricked into thinking these baked products are automatically a healthy choice – they can still contain as much fat as fried products.

Arnott’s Shapes Cheddar make this claim but with more than 20 percent fat and high levels of saturated fat, it’s not the healthiest option for your afternoon snack. Griffin’s Original Snax Crackers claim it’s 100% Kiwi baked but this doesn’t stop it packing 27 percent fat, 13 percent saturated fat and high levels of sodium.


Select Brown Rice Crackers and Peckish Rice Crackers say they’re cholesterol-free, but this claim isn’t as impressive as you might think. Most crackers are cholesterol-free because they don’t have any animal fats (the exception may be some cheese-flavoured crackers). Also, the amount of cholesterol you eat has little effect on your blood cholesterol levels, it’s more important to cut back on saturated and trans fats.

From January 2016, under the Food Standards Code, cholesterol claims will only be allowed on products that meet the conditions for a nutrient content claim about low saturated and trans fatty acids.

Made with real vegetables

Pams Garden Vegetable Light & Crispy Crackers make this claim. But when you read the fine print in the ingredients list you’ll see there’s only a miserly 4 percent dehydrated vegetable flakes. Plus it’s high in fat, saturated fat and sodium and only manages 1.5 stars.

High star crackers

Become a paying Consumer member or log in to find the highest-rating crackers in our survey.

Low star crackers

Become a paying Consumer member or log in to find the lowest-rating crackers in our survey.

We say

  • We’d like the health star rating system to be mandatory. This would make it easier for consumers to make healthier choices.
  • Ignore the packaging claims and stick with the nutrition information panel on the pack when comparing crackers. Also use the 100g figures as serving sizes differ between products.
  • Crackers should be eaten in moderation. Just because a cracker might be a healthier choice it doesn’t mean you should be eating half the packet!

Report by Belinda Castles.