Age-defying claims are stock-in-trade for the beauty business. Lotions and potions promising to “regenerate”, “rejuvenate” or “revitalise” your skin number in the thousands. More extravagant than the claims are the eye-watering costs of some of these products.
But our test of nine moisturising creams found price doesn’t guarantee superior results.
Join more than 100,000 members today and you’ll get:
The cheapest product, a $13 pot of Nivea Pure & Natural Moisturising Day Cream, outperformed the most expensive, luxury-priced La Mer - the Moisturising Gel Cream, which retails for $520.
None of the nine creams were standout performers but most did a reasonable job. Testing measured the moisturising efficacy of the creams after four weeks of daily use. Eight products delivered good results, providing performance on a par with the standard cream used in the test as a control (see Moisturising efficacy).
The $520 La Mer gel cream couldn’t match the performance of the control and delivered only average results.
The main ingredients in most moisturising creams are water, oils and humectants. Their job is to help hydrate the skin and slow moisture loss. Oils have been used as skin moisturisers for centuries and are still a mainstay of home-made creams.
Oily ingredients in off-the-shelf creams range from products derived from mineral oils such as petrolatum (petroleum jelly) to plant-based oils. Common humectants include glycerin. Humectants are chemicals used to increase the capacity of the skin’s outer layer to hold water.
To boost consumer appeal, many products carry claims they’re “hypoallergenic” or “dermatologically tested”. But there’s no standard definition of these claims and they don’t mean much. Products carrying the claims can also contain potential allergens.
The ingredients list for Nivea Pure & Natural Moisturising Day Cream, labelled as “dermatologically approved”, includes several common fragrances recognised as allergens. These fragrances include linalool, limonene, citronellol and geraniol.
Similarly, L’Oréal Triple Active Day cream stated it was “tested under dermatological control” but also contained these scents.
Because of their potential to cause allergic reactions, the fragrances must be listed on the product label if they’re present in concentrations above 0.001 percent.
Other ingredients, such as preservatives, can also cause allergic reactions in some people. Preservatives are used in moisturisers to prolong shelf life – typically three years – and prevent bacterial contamination.
Phenoxyethanol was the most common preservative we found, used in eight of the nine creams. When it’s used in moisturisers and other cosmetics, it can’t be more than one percent of the finished product.
If you have sensitive skin or want to avoid certain chemicals, your best bet is checking the ingredients list. Moisturisers are regulated by the Cosmetic Products Group Standard. The standard requires products to display an ingredients list, a batch code and contact details for the manufacturer or supplier.
The ingredients list also indicates how much of an ingredient may be present, useful when the product boasts it contains some beneficial plant or other extract. Ingredients used in concentrations of one percent or more have to be listed by volume in descending order. If the ingredient is near the bottom of the list, there may not be much of it in the cream.
|Avène Hydrance Optimale Légère Light Hydrating Cream||40ml||$59|
|Clinique Dramatically Different Moisturising Lotion+||50ml||$34|
|Dr Hauschka Quince Day CreamA||30ml||$55|
|Estēe Lauder Hydrationist Maximum Moisture Creme||50ml||$96|
|L'Oréal Triple Active Day||50ml||$15|
|Nivea Pure & Natural Moisturising Day Cream||50ml||$13|
|Nuxe Crème Fraîche De Beauté||50ml||$61|
|The Body Shop Vitamin E Aqua Boost Sorbet||50ml||$40|
|La Mer - the Moisturising Gel Cream||60ml||$520|
OUR TEST was commissioned by International Consumer Research and Testing, London. Acertified to the BDIH and Natrue natural cosmetics standards. PRICE is based on the most common price for the product identified in our market survey in August 2016. MOISTURISING EFFICACY shows the product’s score out of five stars. Five stars indicates very good performance; four stars indicates good performance; three stars indicates average performance.
The moisturising efficacy of the creams was tested by corneometry. A corneometer is used to provide a measure of the skin’s hydration. Measurements were taken prior to and after use of the products over four weeks. Creams were applied twice daily.
Products were blind tested by women aged between 25 and 66 years with a normal to dry skin type. Volunteers applied the moisturising cream to one forearm. The control product was applied to their other arm. Measurements were performed in humidity- and temperate-controlled conditions.
However, as we get older, skin becomes drier and loses elasticity. Lifestyle factors such as smoking, and environmental exposure (cold, wind and sun) can exacerbate these processes. Sun exposure causes what dermatologists call “photo-aging”, damage attributable to sun’s harmful UV rays.
Protecting your skin from the sun slows down the effects of photo-aging and minimises the risk of skin cancer. Regular use of a good moisturiser also helps hydrate your skin and slows moisture loss. But there’s little evidence of any other benefit.
Thanks for requesting to reset your password. We've sent you an email with instructions on what you need to do. If you haven't received the email within the next five minutes please call us on 0800 266 786.
Sorry, the information you are trying to access is available to paying members only. Your membership helps us deliver our services and advocate for a fair deal for all New Zealand consumers.
Not a member yet? Avoid expensive mistakes and join more than 80,000 other savvy consumers making smart decisions.