Gaia Skin Naturals, makers of a “natural” baby shampoo and body wash, has been fined A$37,800 (NZ$40,769) across the ditch over organic claims that risked misleading consumers.
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The products, Gaia Natural Baby Bath & Body Wash, Gaia Natural Baby Moisturiser and Gaia Natural Baby Shampoo are also sold here. Labels claim the products are pure, natural and organic. But they contain synthetic preservatives sodium hydroxymethylglycinate and phenoxyethanol.
The Australian Competition and Consumer Commission said the organic claims may have misled consumers into thinking the products were free from synthetic chemicals when they were not.
Gaia said it’s making changes to its labelling. However, its products carrying “organic” claims are still available here.
Retailer Baby City said it would immediately remove the products from its shelves.
Baby on the Move and Baby Trenz told us they would investigate before deciding whether to keep selling them.
Baby First, a wholesaler of the products here, said it will continue to stock the items.
In our view, the natural and organic claims for these products are misleading. While they contain some organic ingredients, the presence of synthetic preservatives means an organic claim for the products can’t be substantiated.