Research report
2 March 2018
Pregnancy vitamins
Our mystery shop of 20 pharmacies found multivitamins being promoted with overblown claims about their benefits.
If you believe the ads, pricey pregnancy multivitamins are a must if you’re planning an addition to the family. But most would-be mums need nothing more than a good diet and a folic acid supplement. We mystery-shopped 20 pharmacies asking about folic acid supplements and found multivitamins being promoted with overblown claims about their benefits.
What we did
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Misleading information
The upsell
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