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Pregnancy vitamins

Our mystery shop of 20 pharmacies found multivitamins being promoted with overblown claims about their benefits.

2 March 2018
Olivia wannan 90px

By Olivia Wannan

Former Investigative Writer | Kaituhi Mātoro

If you believe the ads, pricey pregnancy multivitamins are a must if you’re planning an addition to the family. But most would-be mums need nothing more than a good diet and a folic acid supplement. We mystery-shopped 20 pharmacies asking about folic acid supplements and found multivitamins being promoted with overblown claims about their benefits.

On this page

  • What we did
  • Misleading information
  • The upsell
  • Ask an expert
  • Do you need a multi?
  • How much folic acid?

What we did

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Misleading information

The upsell

Ask an expert

Do you need a multi?

How much folic acid?

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