Research report
29 September 2016
Shampoo
Shampoos aren’t shy when it comes to trumpeting their rarefied ingredients and “proven” results. But do your tresses really benefit from these treatments?
Vital oils! Nutri calcium! Pure milk protein! Weightless fruit oils! Creating substance from within! Shampoos aren’t shy when it comes to trumpeting their rarefied ingredients and “proven” results. But do your tresses really benefit from these treatments?
Botanical ingredients
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Hair repair
Fine print
Natural claims
What’s in your shampoo?
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