Our members have access to all our tools, reviews, guidance and advisory services. They’re a wonderful loyal community, but we also want to reach people who need us but aren’t able to pay for a membership.
After all, our kaupapa is “a fairer deal for all New Zealanders”.
What is Utua atu?

Utua atu, meaning “pay it forward”, lets people and businesses donate Consumer NZ memberships to consumers who couldn’t otherwise access our services. The initiative helps New Zealanders become informed consumers. That means growing their knowledge and confidence about their rights, helping them choose the best purchases for their budgets, and standing with them if companies treat them badly.
A donated membership provides a full year access to our Consumer Advice Line, and online and print resources (including Consumer magazine). It will help inform and educate recipients about the consumer issues they need help with.
Through Utua atu, we’ll be helping consumers with different needs and capability than some of our existing members. To support this, a portion of each donated membership will be used to investigate relevant issues and develop resources.
Community organisations
Utua atu is about delivering support where it’s most needed. Community organisations have an intimate understanding of their clients’ needs, so they’re best placed to identify those who a Consumer NZ membership could really help – not every client using a community organisation would benefit from a donated membership.
It’s up to the discretion and expertise of our community organisation partners to recommend those who could use our expertise and guidance.
Importantly, Utua atu isn’t about replicating or replacing the work our partner agencies do. It’s about adding value to their work and helping build capable, resilient and knowledgeable consumers. In some cases, memberships are allocated to community network staff to support the work they do and people they help.
We partner with community organisations to identify people who would most benefit from a Consumer NZ membership. These include:
Habitat for Humanity
FinCap
Renters United
Good Shepherd
Welsley Community Action
City Mission
Ecobulb
Sustainability Trust
Ministry of Social Development
Citizens Advice Bureau
The Lines Company
Electra
Women's Refuge
St Vincent de Paul Society
Our donors
Our independence as a consumer advocacy body is central to everything we do. All donors that support this initiative are fully aware their donations are dedicated to individuals in need. They have no bearing on Consumer NZ’s advocacy, testing or investigative work or any other aspect of our operations.
Founding partners



Corporate donations
We are asking for your financial support to help us make a difference to those in need in our communities.
To make a donation or learn more about Utua atu, please contact
Consumer NZ
or call us on 0800 266 786.
Donate a membership
Alternatively if you would like to donate a membership, please complete our form below.