News
23 November 2021

Which region scoops the prize for best value chips?

We recruited 22 chip lovers from different parts of the New Zealand to fritter away their time for us and buy and weigh a scoop of chips and send us their results.

When you get a scoop of chips from the local takeaways, do you know how much you’re likely to get? We asked potato lovers across the country to chip-in to help us find where you can get the best value scoop.

Deep-fried potato goodness

We recruited 22 chip lovers from different parts of the New Zealand to fritter away their time for us and buy and weigh a scoop of chips and send us their results (yes, they could eat them afterwards).

Our mystery shoppers bought scoops of deep-fried potato goodness in Dunedin, Tasman, Wellington, Wairarapa, Hawke’s Bay, Hamilton, Waihi, Auckland and Northland.

The average price of a scoop was $3.59. What our chip fans paid varied from $2.50 per scoop up to $4.60!

An average scoop of chips weighed 365g. Again, there were some starch contrasts – the lightest was 230g and the heaviest more than twice that (510g).

Cheap-as chips

Our survey found Northland the cheapest region to buy a scoop of chips – the average cost per 100g was 73¢.

The next two cheapest shops were in Hamilton, which was also the second cheapest region at 80¢ per 100g.

The most expensive scoops? Auckland and Tasman. Both regions had an average cost per 100g of $1.19

The winner is...

Winner of best value scoop - Moerewa Takeaways owner Tiki Pedro.

The shop with the best value scoop? Moerewa Takeaways in Northland . One scoop cost $3.00 and weighed more than half a kilo! It was the best value of all our surveyed takeaways.

Moerewa Takeaways owner Tiki Pedro was stoked to get our call congratulating him on his chip generosity.

He said the shop probably goes through about 10kg of chips in a day.

“We don’t actually weigh our chips, just scoop them. When people buy bigger orders, we give them extra chips. And sometimes the school will order $50 of chips, so we probably add another five scoops.”

His store is open Tuesday to Saturday, and it gets pretty busy most days after 4pm.

“Some people have to wait three-quarters of an hour. It can be really stressful.”

Despite Northland being at Covid level 2, Tiki said he doesn’t take any risks.

“I talk to customers outside the door, everything is set up, nobody comes inside, and I’ve got a sign outside saying ‘if you want to live, get vaccinated’.”

Member comments

Get access to comment

William L.
27 Nov 2021
Just a rubbish article

If Consumer Nz carries out all it’s tests on various products with the same bizarre logic as the chips trial then I’m wasting my money subscribing to the magazine.

Kevin C.
27 Nov 2021
Poor Representation

That's poor sampling, nothing in Canterbury at all and eight NI locations to four SI. I gather your samplers drove through the province to get to Tasman?

With the number of 'chippies' around the Country this is a nonsense survey at best!

David Z.
27 Nov 2021
Graph presentation

Why the random presentation of the results? It would be more helpful (or interesting) to list the bars from northernmost (top) to southernmost (bottom), or most expensive to least, or largest scoop to smallest. Also to put the key to the colours at the top, so that you see it before scrolling down, instead of at the foot.

Rory H.
27 Nov 2021
We all love chips

Half a kilo of chips! Larger servings may offer better value but they’re certainly not going to help us fight the obesity epidemic so I’m not convinced that we should be encouraging them :-) Personally I’d rather see a standardised scoop adopted. Takes away the guesswork and no matter where I shop I’ll know what I am going to get.