Companies know science sells so they try to drop in respectable-sounding phrases without falling foul of fair trading laws.
University of Auckland consumer behaviour lecturer Dr Denise Conroy says using scientific terms, such as “restoration” or “cell strengthening”, is a “way of positioning things as being good for our health – that by buying these products we’re doing something for our health, not our vanity”.
Skincare companies typically describe less-robust evaluations as “clinical tests”, “clinical studies”, or stand-alone “trials”.
A better term to look for is “clinical trial”. Only a robust gold-standard clinical trial can prove a product will have any effect on your skin, Dr Scott-Lang says.