supplement bottles, pills and capsules

"Pharmacy Strength" claims risk misleading consumers

The maker of Red Seal nutritional supplements has been pulled up by the Commerce Commission for marketing its products as “Pharmacy Strength”.


Choose what’s right for you with confidence

Join today and get instant access to all test results and research.

Endeavour Consumer Health has been warned by the commission its claims are likely to be misleading and breach the Fair Trading Act.

None of the products in Endeavour’s “Pharmacy Strength” range contains sufficient quantities of any regulated substance to warrant a pharmacy-only designation, the commission said.

“We are concerned that use of the ‘Pharmacy Strength’ term is not merely confusing, but that it may indicate that the range is endorsed or approved for sale in pharmacies, when it is not,” commissioner Anna Rawlings said.

“The commission believes that the term ‘Pharmacy Strength’ is likely to mislead reasonable consumers about the potency or effectiveness of these products, or to draw unsound comparisons between them and competing products.”

Endeavour has agreed to change the way it markets its Pharmacy Strength range.

Our investigations of the supplement industry have found manufacturers pushing the boundaries of the law and promoting products with claims that aren’t backed by good evidence. Effective regulation of this industry is long overdue.

Campaigns promo default

Our campaigns

We’re campaigning to end expiry dates on gift cards, prevent unwanted door-to-door salespeople, stop unfair contract terms and more. Learn more about these campaigns and get involved.

Learn more

Why join consumer promo img default

Why join Consumer?

We’re the only New Zealand non-profit to independently put the products and services you want to buy to the test. But most of what we do is funded by our members, for our members. Becoming a member means you’ll have even more ways to get a fair deal, and choose with confidence.

Learn more