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Toddler snacks

You’ll find toddler snacks in the baby products aisle of the supermarket, beside the nappies and the formula powder. We’ve analysed the nutrition information panels of 14 packaged toddler foods. Despite the pictures of fruit, trees and assorted animals that make these snacks seem like a wholesome choice, half the products were high in sugar.

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Heinz Little Kids wholegrain cereal bars have pictures of grains, fruit and a little girl peeking out from behind a tree on the front of the box. On the back, they claim to be the right portion size for little tummies, the right size and shape for little hands and the right texture to encourage chewing.

A parent rushing to get their grocery shop done might not notice these bars are also 40 percent sugar. They are marketed for toddlers who are just a year old, but they have more sugar per 100g than any of the adult snack bars we looked at in our last survey.

Little Kids cereal bars are 30 percent fruit filling. The filling is 13 percent apple paste and 1.8 percent blueberry puree. It also contains invert sugar (a mixture of glucose and fructose) and sugar. The rest of the bar has also been sweetened with glucose, sugar and apple juice concentrate.

It’s common for fruit pastes and concentrates to be a main ingredient in these types of product. Pastes and concentrates are made from the juice of the fruit but lack the fibre and nutrients of the whole fruit.

Heinz’s marketing of another of its Little Kids products – the New Zealand-made Fruit & Veg Shredzlanded it in court across the Tasman. The Australian Competition and Consumer Commission (ACCC), equivalent to our Commerce Commission, filed proceedings in June over claims made on Shredz boxes. The snacks are marketed as 99 percent fruit and vege – but it’s all in paste, juice concentrate and puree form, resulting in them being 68.7 percent sugar. One 18g snack pack contains 12.4g of sugar (about three teaspoons worth).

Announcing the decision to take the company to court, ACCC chair Rod Sims said the sugar content of the Shredz was significantly higher than that of natural fruit and vegetables. For example, an apple has about 10 per cent sugar.

The ACCC also claims that “rather than encouraging children to develop a taste for nutritious food, these Heinz Shredz products are likely to inhibit the development of a child’s taste for natural fruit and vegetables and encourage a child to become accustomed to, and develop a preference for, sweet tastes”.

High-sugar products

Among the other sugary toddler foods we found was Rafferty’s Garden Fruit Snack Bar, marketed as being “made with the goodness of fruit and oats” and “the next best thing to homemade food”. Its main ingredient is blueberry, banana, apple paste. It also contains added sugars, including caramelised sugar.

Only Organic Kindy Banana Breakfast Muesli was more than a third sugar. The muesli may sound like a healthy and convenient option: just mix it with milk and leave for a moment to soften. But it has 37g of sugar per 100g. In comparison, Sanitarium Weet-Bix has 2.8g per 100g. Some of the sugar in the muesli will be from the banana flakes but there’s also added sugar.

Another Only Organic product, its Yoghurt Kindy Rice Cakes, had 29.7g of sugar per 100g. Most of the sugar is in the yoghurt topping: cane sugar is the main ingredient in the topping. Per serve – the recommended serving on the pack is three rice cakes – the sugar load is 3.6g, just under a teaspoon.

Then there’s the salt

A high salt intake may predispose children to major health problems such as high blood pressure, osteoporosis, respiratory illnesses, stomach cancer and obesity. The recommended average daily nutrient intake of sodium for one- to three-year-olds according to the joint Australia and New Zealand guidelines is 200 to 400mg a day.

Several products weren’t low sodium options: Little Bellies Animal Biscuits had 320mg per 100g, Little Quackers Rice Biscuits had 319mg per 100g and Rafferty’s Garden bars had 209mg per 100g.

Organic ticks

Some of the products we looked at carry organic certification from recognised schemes. But just because something is organic, doesn’t mean you can ignore the ingredient list: organic sugar is still sugar.

We say

  • Pictures of animals and fruit on the packaging may give products a wholesome image. Checking the nutrition information panel and the ingredients list is your best option to tell if a product is a low sugar choice.
  • Toddler snacks are handy to have when you’re out and about with a toddler but look for ones with low sugar and sodium.
  • Don’t be fooled by claims about processed snacks being the right “portion size” for little tummies or “shape” for little hands. Chopped up fruit and vegetables have been doing this job for a long time.

Report by Kate Harvey.

What the nutrition information panels say

Snacks Country of origin[width=medium] Sugar/serving Sugar/100g Sodium/serving Sodium/100g
Heinz Little Kids Fruit and Veg Shredz Berries, Apple and Veg New Zealand 12.4g Red 68.7g 7mg Green 35mg
Heinz Little Kids Mini Corn Cakes Tomato Belgium 0.2g Green 2.2g 6mg Green 70mg
Heinz Little Kids Wholegrain Cereal Bars Apple and Blueberry Australia 6.2g Red 41.1g 13mg Green 85mg
Heinz Little Kids Yoghurt Muesli Fingers Apple Blackcurrant Australia 6.5g Red 43.2g 7mg Green 45mg
Heinz Little Kids Yoghurt Muesli Fingers Fruit Salad Australia 6.4g Red 42.4g 7mg Green 45mg
Little Bellies Animal Biscuits Germany 2.3g Orange 19.5g 38mg Orange 320mg
Little Bellies Baby Puffs Bursting Blueberry Italy 0.3g Green 2.9g 0.2mg Green 2mg
Little Bellies Baby Puffs Yummy Carrot Italy 0.1g Green 1.1g 0.2mg Green 2mg
Little Bellies Mini Gingerbread Men Germany 2.8g Orange 18.8g 23mg Orange 150mg
Little Quacker Rice Biscuits Strawberry China 1.0g Orange 19.1g 16mg Orange 319mg
Only Organic Banana Breakfast Muesli Belgium 11.1g Red 37.0g 1.2mg Green 4mg
Only Organic Blueberry & Purple Carrot Mini Rice Cakes Netherlands 1.2g Orange 15.1g 0.2mg Green 3mg
Only Organic Yoghurt Kindy rice cakes Netherlands 3.6g Red 29.7g <5mg Green 40mg
Rafferty's Garden Fruit Snack Bar Blueberry, Banana and Apple New Zealand 5.7g Red 35.5g 33mg Orange 209mg

The criteria have been developed by UK health agencies for adults.

Sugar (g/100g):
Green ≤5 (low-sugar food)
Orange 5.1-22.5 (moderate-sugar food)
Red >22.5 (high-sugar food)

Salt (mg/100g):
Green ≤120 (low-salt food)
Orange 120-600 (moderate-salt food)

Price comparison

Price is the price we paid for the products.

Snack ideas

Here are some snack ideas from the Ministry of Health for one- to three-year-olds:

  • Pieces of soft fruit and vegetables
  • Hard fruit and vegetables that have been boiled to make softer or grated if raw.
  • Finely chopped cooked meat
  • Bread cut to a size your toddler can easily hold. Sandwiches can have thinly sliced or moist spreadable fillings
  • Mashed egg
  • Yoghurt and cottage cheese