Vodafone facing charges over FibreX ads

Vodafone’s advertising of FibreX may have misled consumers into thinking it was the same as the ultra-fast broadband network.

Vodafone logo

Vodafone is facing 27 charges under the Fair Trading Act for claims made about its FibreX broadband service.

The Commerce Commission, which laid the charges, alleges Vodafone’s advertising of FibreX misled consumers into thinking it was a full fibre-optic broadband service, the same as the ultra-fast broadband (UFB) network being rolled out by the government.

We’ve criticised Vodafone for its marketing of FibreX. The product, sold in Wellington, Kapiti and Christchurch, uses Vodafone’s cable network, not the UFB network.

The case is to be called in the Auckland District Court on 22 May. The commission is also alleging Vodafone’s website misled consumers about the broadband options available at their addresses. Vodafone will defend the charges.

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