Supermarket shelves full of fruit and vegetables.

Consumer NZ steps up fight for CoOL labelling

Today we stood up for the 71% of Kiwis who want to know where their food comes from, presenting our submission on the Consumers’ Right to Know (Country of Origin of Food) Bill.

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Consumer Advocate Aneleise Gawn and Head of Research Jessica Wilson presenting our submission at Parliament.
Consumer Advocate Aneleise Gawn and Head of Research Jessica Wilson presenting our submission at Parliament.

We made it clear in our submission to select committee that the existing voluntary approach to country of origin labelling (CoOL) is failing to provide consumers with the facts they need to make informed choices when buying food. From our survey research with Horticulture New Zealand, we know that 71% of Kiwis want mandatory labelling.

Many of our trading partners already require CoOL. It’s time we caught up.

Our submission included photographs of incorrectly labelled produce we found at several Wellington supermarkets.