Learn about the benefits and requirements of getting Consumer Trusted accreditation.
Consumer Trusted accreditation helps Kiwis recognise your business as being committed to delivering the best customer experience.
The Consumer Trusted accreditation programme recognises businesses committed to delivering exceptional and fair customer experiences.
It is an initiative designed to advance the interests of New Zealand consumers.
Our product testing, surveys, investigations and lobbying already advance consumer protection for all New Zealanders. By accrediting businesses that put the consumer first we are providing consumers with confidence and leading the way in raising the standards of retail and service providers.
If you'd like to find out more about becoming a Consumer Trusted business, contact Karen McDonald, Head of Business Development: email@example.com.
Consumer Trusted businesses comply with the Consumer NZ Code of Conduct (PDF, 686 KB). The Code is based on principles:
The programme Rules (PDF, 592 KB) govern how the Code is assessed and compliance monitored. For example:
Accredited businesses are able to use the Consumer Trusted brandmark in any of their marketing and promotion activity and on their website. Consumer Trusted businesses are listed in our business directory, and in Consumer magazine.
All applications of the brandmark are approved by Consumer NZ prior to use and meet our brand usage guidelines.
Download a copy of:
Consumer NZ’s purpose is to advance the interests of consumers. Consumer Trusted is designed for the Business to Consumer component of a business.
In the first instance you can review the following information:
For further information, please contact Karen McDonald, Head of Business Development - firstname.lastname@example.org.
The Consumer Trusted Programme Manager either conducts or manages the assessment process.
The Consumer Trusted accreditation programme extends across the customer facing brand of a business. Consumer Trusted status is not transferable to other (differently) branded companies within the same holding company. A separate application, assessment process and licence is required per consumer-facing brand. Where head office services, functions and processes are shared there may be some efficiencies in the assessment processes which will be reflected in assessment costs.
All use of the brandmark must be approved by Consumer NZ prior to use.
We select products for testing based on market research and we buy products from stores just like consumers do. We do not accept free or discounted products from businesses or manufacturers for testing.
We like to keep up to date with what is happening in the marketplace so if you have a new product or service that you think we might be interested in, please email email@example.com and your email will be forwarded to our Research and Testing team.
If you wish to discuss the Consumer Trusted programme further please contact:
Karen McDonald, Head of Business Development - firstname.lastname@example.org.